John Burns brand identity
calligraphy
handlettering
Intel logo design before and after
ADDIS GROUP: The existing Intel Inside identity was widely recognizable, but Intel Corporation wanted it to better represent their corporate culture, reflecting such attitudes as pragmatism, precision, passion, and confidence. The swirl had strong equity so I merely refined it. However, the casualness of the original letterforms fought Intels goals. In 45 separate studies, I expolored the range of letterforms from close-in to much farther out. Intel selected the hand-crafted typographic solution at left. The drop e mimics the e of Intels corporate mark.
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